Creative & Professional Services

Style Guides/New Brands: If you’ve just introduced a new product or are starting a new business, developing your brand and corporate identity is going to be the most important part of your initial and long term success. You need to condition the markets to think that you are a tier-1 mogul! Even if you are a small mom & pop shop, or a self employed home-based business person, the way the public sees your brand will say a lot about your value, image, and perception compared to competitors

When developing your brand we 1) assess your business model 2) do a market and needs analysis  3) do competitive research and 4) we create a full blown strategic marketing plan that will  position you as the new brand on the block ready to take charge. Putting these  crucial steps of business growth into the hands of an inexperienced person can greatly depreciate your offerings, and potentially cause you to fade quickly out of the market.

Logo Design: A logo can literally make or break a business. Packing all your products, services, mission, and brand into one powerful little glyph & icon seems quite difficult doesn't it? BELIEVE US IT IS! Merchant Allies offers custom designs to suit ANY business, of any size.

Color Palettes/Mood Boards: Most brands have a strict style guide to follow-with respect to the mood, image, colors and branding they want to portray. This style guide will be followed strictly by any person developing any marketing for you including signage, packaging, print material and online assets.  Literally ANYTHING that will have your logo/brand on it must follow this guide. Think ‘McDonalds’, they are very strict yet utilize a great basic color wheel palette and style guide. We develop your style guide and make sure to pick appropriate color combinations, fonts, spacing/white space, composition, and so on,  to position you right beside or ahead of your biggest competitor.

Corporate Identity Packages: This includes your full initial media kit template. This usually consists of your Business Card, Letterhead, Envelope, Folder, CD/DVD Packaging, E-book Cover/box, 3D rendering treatments of your logo, and so on.

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