Internet Marketing & Monetization Strategies

We've been developing online brands and keeping up with all of today's technologies, marketing tools, search engine optimization techniques, and cutting edge design trends for over 10 years. Know that your brand is with someone you can trust, speak to any time, and from whom you can always expect delivery on time, on budget, and with the best client relations out there.

Interfacing & IA: Making sure your site is built from the ground up with your brand and objective in mind is crucial. We utilize fully customized solutions without the use of templates, and gear towards maximized sales objectives and information architecture/delivery. This service is applied to both new brands that we are creating for you, and overhauling existing ones.

Full Marketing Solutions Packages

Monthly and Quarterly Marketing Programs: Each client has their own specific needs and problems that need solving. In addition to preparing a customized proposal and plan of action to your initial needs, we also offer month to month support for many of our services for both your short and long term goals:

• PPC Campaign Analytics
• PPC Ad Development (keywords, research, ad creation, split testing)
• SEO research and constant improvement
• Help with affiliate integration/monitoring (placing offers on your site(s))
• Affiliate Management - Recruitment, training, support, retention for your offers
• Pre and Post product/service launch support (this includes many services)
• Creative and technical development (new marketing material on a regular basis)
• Mass Email, Newsletter, Auto responder development and support
• Media placement (help allocating your budget across all available channels)
• Hosting, bandwidth optimization, making sense of your technical stats/storage

Hosting: We offer premium hosting that can handle both small and large sized projects. Our servers are owned in-house and are located at 151 Front St. Toronto (Canada’s backbone to the internet). Services range from $10/m to $4500/m.

SEO: Ever wonder how some of your competitors, or websites that you really like, got to the top in search engines? Search Engine Optimization is one of the most complex, fast changing and competitive online web marketing techniques today. Merchant Allies has the skills, knowledge, and deregulated tactics that provide outstanding results in search engine marketing. We develop tools and tasks for you that will  help improve your positioning, page rank, and essentially overall success in all of the biggest search engines. This service is quoted on a per project basis.


Banner Campaigns: We develop audience engaging high click through interactive banners for use with websites, email advertisements, blogs, and so on, along with an upgrade to fully animated e-vites. Our staff has years of experience building custom banner solutions aimed at any target market you specify. Take advantage of our package pricing on banner campaigns, which include a design theme across various sizes of banners and offer a powerful punch to your audience. These include seasonal and holiday based campaigns as well as special offer/sales/promo campaigns, flash and .gif/.jpg packages available. This service is priced per project.

Many firms rely on using pre-made templates for their designs and themes; this is a big mistake in the corporate world. Merchant Allies designs and creates custom solutions for each of our individual clients, which will speak directly to your specific target market.

Backend/Databases/Dynamic Content: Though difficult to explain without going into great detail, database design and backend development spreads across most sites that require any type of signup, message delivery, dynamic action, or commerce functionality.

When creating a website that requires a database, here are a few things one must keep in mind for requirements on most sites. Secure servers, administrative tools to manage members, inventory, money, sign up forms, automated emails/blasts, banner rotator engines, content server engines, video streaming capability, large volume transfer rate (potentially affects your hosting package), and so much more. We offer solutions for all types of front or backend services.

Custom programming is a difficult solution to describe given that there are so many different types/sizes of projects & requirements out there. Basically if you've seen a service or feature you liked anywhere on the web, chances are we can create it, and probably do a better job too.

Top